Shawn provides his clients the ability to build a bridge from traditional to digital PR based on an understanding of content strategy, storytelling, and online algorithms for any copy that lives online. His experience can be tracked back to an on-air production job he earned at the number one radio station in Dallas during the early 90s. From there, he became an on-air host, morning and evening show producer, executive producer/copywriter, and national voice-over talent.
Combining his experience in media, as well as going to Seminary, he began working for churches in the field of public relations beginning as Bishop T.D. Jakes first-ever, in-house media relations executive. For a decade both at The Potter’s House and from an international agency, Shawn positioned Bishop Jakes’ thought leadership, business acumen, and authority from the pulpit on both a community/grassroots and an international level, earning him the cover of Time in an article entitled “Is this man the next Billy Graham,” which landed on bookshelves Sept. 11, 2001.
He has represented music moguls and national entrepreneurs, non-profit organizations and Fortune 500 corporations. Shawn is a national blogger in the PR and advertising industries for the media bistro and Talent Zoo networks. Additionally, he writes for PR News. This summer, his thoughts on the evolution of PR measurement will be featured in a book with the same title, published by PR News.
Shawn is considered an expert on organic SEO because of his knowledge with Google algorithms, search properties, link building strategy, and keyword density; which can be implemented online through content, social, Web, and other documents. He is eager to bring these skills and experience to work for the benefit of the Dallas Press Club.